CREATOR PROFILE
Joseph Perello
Dad, Writer, CEO
Joseph brings a builder's mindset to everything he creates — splitting his time between running a company, raising a family, and writing about the things that matter. As the founder of Props, he sits at the intersection of media, technology, and storytelling, and understands firsthand what it means to balance professional ambition with genuine personal life.
United States
Experience
Creator Portfolio
EXPERIENCE WITH PROPS
A rare combination of executive leadership and creative voice. Joseph produces content across business strategy, family life, and the evolving media landscape, drawing on years of company building and entrepreneurship to bring credibility and authenticity to every piece.
Subject Matter
Business strategy, entrepreneurship, and family life. His work spans the hard-edged realities of building a company and the quieter, more personal terrain of fatherhood and modern parenting.
Content Formats
Primarily written editorial content, delivered in an honest, conversational register. His voice is direct and self-aware — the kind of writing that reads like a founder talking to peers rather than a brand talking to consumers.
Visual Portfolio
Get to know
Joseph Perello
Sample Work
Props POV
Props Media Platform, LLC
11 West 25th Street, 8th Floor
New York, New York 10010
hi@props.us
11 West 25th Street, 8th Floor
New York, New York 10010
hi@props.us