CREATOR PROFILE

Lily Montasser

Writer, Vlogger

Based in New York City, Lily Montasser brings a discerning eye to the intersection of fashion, wellness, and everyday living. Her work spans written editorial and video content, reflecting a creator who understands both the craft of long-form storytelling and the visual demands of a modern audience. She approaches every project with the same instinct that defines her personal brand: thoughtful, relatable, and grounded in real experience.

New York, New York

Writer

Content

Lifestyle

Experience

Creator Portfolio

EXPERIENCE WITH PROPS

Lily's portfolio sits comfortably at the junction of lifestyle editorial and wellness content, with a particular depth in personal care, beauty routines, and fashion. Her editorial voice is warm and direct, appealing to millennial audiences who want substance alongside aesthetic. She delivers content across written and video formats, and her experience spanning multiple brand categories makes her an adaptable creative partner.

Subject Matter

Wellness, personal care, and fashion lifestyle. Lily's published work examines everyday rituals — from skincare and sleep hygiene to personal style — making her a natural fit for brands in the health, beauty, and fashion spaces.

Health

Content Formats

Written editorial and video content developed for social and digital platforms. Lily's dual fluency in long-form writing and video production gives her work a layered quality, combining narrative clarity with visual appeal.

Visual Portfolio

Get to know

Lily Montasser

Sample Work

Props POV

Published

Published with Props

A Nighttime Routine for Better Sleep

Real Stories.  Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.