CREATOR PROFILE

Loïc Cardinal

Writer / Photographer

Splitting his time between Montreal and New York, Loïc approaches creativity as an act of observation — his photography and writing emerge from a deep curiosity about people, place, and the small moments that define how we understand ourselves. Equally at home behind the camera and at the keyboard, he brings a bilingual, bicultural sensibility to his work that gives it unusual texture and emotional depth.

Montreal, QC

Photographer

Writer

Travel

Experience

Creator Portfolio

EXPERIENCE WITH PROPS

Loïc's editorial portfolio spans travel, personal wellness, and cultural introspection — stories told through both photography and long-form writing. His work captures the intersection of place and identity, exploring how the rituals we practice shape who we become. A natural fit for brands in travel, wellness, and lifestyle categories seeking genuine narrative depth.

Subject Matter

Travel, personal wellness, and cultural lifestyle. Loïc writes and photographs across borders — from the streets of Montreal to the textures of New York — with a consistent focus on how human experience connects across geography and identity.

Travel

Wellness

Content Formats

Hybrid written and photographic storytelling. Loïc produces editorial content that works in both registers — his photographs are cinematic and intimate, while his writing finds the personal within the universal, giving each piece a layered quality rare in branded content.

Visual Portfolio

Get to know

Loïc Cardinal

A natural storyteller whose emphasis on self-care surfaces through captivating, candid visuals, Loïc brings an introspective quality to his work that is rare in the creator landscape. His editorial voice finds the personal within the universal — whether exploring how skincare became a tool of self-acceptance or how a journey reshapes one's sense of identity.

Sample Work

Props POV

Published

Published with Props

How Skincare Taught Me to Accept Myself

Real Stories.  Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.