CREATOR PROFILE

Loïc Cardinal

Writer / Photographer

Living between Montreal and New York, Loïc occupies a particular creative frequency—one shaped by the cold severity of Canadian winters and the relentless energy of New York, by the tension between stillness and movement that defines his photography and writing. His work is rooted in human connection, finding the story not in the landscape itself but in what the landscape does to the people passing through it. He is a precise observer, a careful writer, and a photographer with an instinct for intimacy.

Montreal, Quebec

Photographer

Writer

Travel

Experience

Creator Portfolio

EXPERIENCE WITH PROPS

A bilingual writer and photographer whose portfolio sits at the intersection of travel, personal essay, and self-care editorial. Working between Montreal and New York, he produces content with a literary sensibility and a visual approach that prioritizes intimacy and candidness over polish. He is well suited to brands in the travel, wellness, and lifestyle spaces that want a creator with genuine editorial depth and a distinctive personal voice.

Subject Matter

Travel, self-care, wellness, beauty, and personal narrative. His published work explores how place shapes identity and how self-acceptance unfolds through the experience of moving through the world—from the streets of Montreal in winter to the editorial space of personal essay.

Beauty & Wellness

Content Formats

Editorial writing and photography produced in tandem—his images and prose inform each other, creating a unified narrative voice that works equally well as a standalone piece or a visual campaign. His editorial style is personal, candid, and literary, with an emphasis on texture and the interior dimensions of travel.

Visual Portfolio

Get to know

Loïc Cardinal

A natural storyteller with a distinctive emphasis on self-care, Loïc's visuals are captivatingly candid—drawing viewers into intimate moments of human connection and the quieter emotional territory of personal growth. His work finds the universal in the specific, making even the most personal subject matter feel immediately relatable.

Sample Work

Props POV

Published

Published with Props

How Skincare Taught Me to Accept Myself

Real Stories.  Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.