CREATOR PROFILE
Loïc Cardinal
Writer / Photographer
Splitting his time between Montreal and New York, Loïc brings a bilingual sensibility and a photographer's eye to his travel and cultural writing. Movement is central to his practice — not just as subject matter, but as working method. He creates across formats and languages, drawn to the human stories embedded in place, and has built a body of work that balances literary travel writing with visually driven editorial content.
Montreal, Canada
Experience
Creator Portfolio
EXPERIENCE WITH PROPS
A travel and cultural storyteller whose work spans written and photographic formats, produced for brands and publications in the travel, luxury, and lifestyle spaces. His editorial voice is quiet and observational, shaped by years of moving between North American cities and documenting the human texture of each.
Subject Matter
Travel and destination storytelling, cultural and lifestyle editorial, and luxury brand content. His subject matter follows movement — cities, seasons, and the spaces between where people reveal themselves.
Content Formats
Travel photography, long-form personal essays, cultural travel features, and branded content for lifestyle and travel brands. Loïc works across the image-text axis, with either medium capable of carrying the full weight of a story.
Visual Portfolio
Get to know
Loïc Cardinal
Late evening on a cold Montreal winter night, the kind of cold that compresses the city inward. Days short, nights long and severe — going out saps the skin of its vitality, and some nights the darkness does the same to the spirit. Loïc Cardinal has spent years learning to find his stories inside that compression.
Sample Work
Props POV
Props Media Platform, LLC
11 West 25th Street, 8th Floor
New York, New York 10010
hi@props.us
11 West 25th Street, 8th Floor
New York, New York 10010
hi@props.us