CREATOR PROFILE
Loïc Cardinal
Writer / Photographer
Splitting his time between Montreal and New York, Loïc approaches his work with a deeply humanist sensibility — travel is not a backdrop but a mechanism for understanding people, culture, and connection. His photography and writing are inseparable: each image is paired with a point of view, each story grounded in a specific place and moment. He tends toward intimate editorial work that captures texture and emotion rather than spectacle.
Montreal and New York
Experience
Creator Portfolio
EXPERIENCE WITH PROPS
A travel writer and photographer working across editorial formats, Loïc brings a literary eye to destination and lifestyle content. His work for brands in the travel and fashion spaces favors depth over volume — fewer, more considered pieces that read as authentic dispatches rather than promotional copy.
Subject Matter
Travel and destination content with a humanist underpinning — stories about how people inhabit places, from urban Montreal to international locales. His editorial sensibility extends into lifestyle and fashion, where cultural context enriches product storytelling.
Content Formats
Long-form editorial photography and narrative writing, often working in tandem. His process integrates image and text from concept through delivery, producing cohesive campaigns that hold together visually and editorially.
Visual Portfolio
Get to know
Loïc Cardinal
It was late in the evening on a cold winter night — cold even for his home city of Montreal. The days were short in the winter, the nights long and severe. Going out into the wind and chill sapped your skin of all its vitality, and on some nights, the darkness did the same to your spirit.
Sample Work
Props POV
Props Media Platform, LLC
11 West 25th Street, 8th Floor
New York, New York 10010
hi@props.us
11 West 25th Street, 8th Floor
New York, New York 10010
hi@props.us