CREATOR PROFILE

Loïc Cardinal

Writer / Photographer

Splitting his time between Montreal and New York, Loïc Cardinal brings a bilingual, bicultural sensibility to his creative work—one shaped equally by French-Canadian intimacy and New York energy. His photography has a candid, humanist quality: portraits that feel like a conversation rather than a pose, and travel work that captures the emotional texture of place.

Montreal, Canada

Photographer

Writer

Travel

Experience

Creator Portfolio

EXPERIENCE WITH PROPS

Loïc's portfolio spans travel photography, personal essay, and lifestyle content with a through-line of self-reflection and authentic human connection. His work is particularly resonant for brands in the wellness, personal care, and lifestyle spaces seeking a male creator who approaches storytelling with vulnerability and craft.

Subject Matter

Travel, personal care, and wellness lifestyle. Loïc explores the intersection of identity and aesthetics—writing and photographing the rituals, places, and moments that shape how we see ourselves and the world around us.

Beauty

Content Formats

Photography-led storytelling with a personal essay voice. Loïc's images are candid and intimate, while his writing carries a reflective, literary quality that elevates lifestyle and travel content beyond the transactional.

Visual Portfolio

Get to know

Loïc Cardinal

A natural storyteller with an emphasis on self-care and human connection, Loïc Cardinal captures the candid moments that define modern identity. His visuals are intimate and unhurried, and his writing carries the kind of quiet honesty that invites readers to see themselves in every frame.

Sample Work

Props POV

Published

Published with Props

How Skincare Taught Me to Accept Myself

Real Stories.  Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.