CREATOR PROFILE
Loïc Cardinal
Writer / Photographer
Loïc moves between Montreal and New York with the ease of someone for whom geography is inspiration rather than logistics. A writer and photographer who works at the intersection of place and identity, he approaches every project through the lens of human connection — how environments shape people, how people change environments. His visual work is candid and intimate, drawing viewers into moments that feel both composed and genuinely unguarded.
Montreal / New York
Experience
Creator Portfolio
EXPERIENCE WITH PROPS
Loïc produces written and photographic content that explores the emotional geography of travel and personal identity. His work is strongest when it sits at the intersection of beauty, self-discovery, and place — narratives that give audiences permission to consider their own relationship with the world around them.
Subject Matter
Travel, personal care, and lifestyle editorial. His published work explores how destinations and daily rituals shape self-perception, with a particular sensitivity to beauty culture and the ways in which self-care intersects with broader questions of identity and acceptance.
Content Formats
Hybrid photography and written editorial. Loïc’s content combines lyrical prose with intimate, candid photography — building stories that are as visually arresting as they are emotionally resonant. His dual fluency in image and text makes him an unusually versatile storytelling partner.
Visual Portfolio
Get to know
Loïc Cardinal
A natural storyteller whose candid visual work is matched by the precision of his writing, Loïc approaches self-care and travel as forms of self-knowledge. His stories are rooted in the belief that how we inhabit spaces — whether a city or a skincare routine — reveals something essential about who we are.
Sample Work
Props POV
Props Media Platform, LLC
11 West 25th Street, 8th Floor
New York, New York 10010
hi@props.us
11 West 25th Street, 8th Floor
New York, New York 10010
hi@props.us