CREATOR PROFILE
loic cardinal
Writer / Photographer
Based between Montreal and New York, Loic brings a narrative sensibility to every frame and page. His work is rooted in close observation - the moments between destinations, the faces that animate unfamiliar streets, the quiet discoveries that resist the obvious. He creates for brands and publications that understand travel as a lens on the human condition, not merely a backdrop.
United States
Experience
Creator Portfolio
EXPERIENCE WITH PROPS
A dual-discipline creator whose photography and long-form writing work in concert. His portfolio spans travel editorial, portrait photography, and brand storytelling for companies in the apparel and lifestyle spaces. Fluent in both English and French, Loic brings a genuine transatlantic perspective to every project.
Subject Matter
International travel and cultural discovery, with particular depth in North American road-trip culture and European city life. His writing finds the human story inside the travel experience - focused on connection, solitude, and the texture of places most visitors overlook.
Content Formats
Written editorial and photographic storytelling, often in combination. Loic produces polished long-form narratives alongside clean, character-driven photography suited to editorial features, brand campaigns, and travel guides.
Visual Portfolio
Get to know
loic cardinal
It was late in the evening on a cold winter night - cold even for Montreal. The days were short in winter, the nights long and severe. Going out into the wind and chill sapped your skin of all its vitality, and on some nights the darkness did the same to your spirit. Throw in the same fears and anxieties we all face and it can feel hard to find the light.
Sample Work
Props POV
Props Media Platform, LLC
11 West 25th Street, 8th Floor
New York, New York 10010
hi@props.us
11 West 25th Street, 8th Floor
New York, New York 10010
hi@props.us