CREATOR PROFILE

Malia Gudenkauf

Finance Creator

Working from Cedar Rapids, Malia has turned her personal finance journey into a growing education platform that resonates particularly with young women entering the workforce. Her creative approach strips the jargon from financial topics — she teaches budgeting, investing, and credit management through the same relatable lens she uses to document her own life. Private coaching sessions and speaking engagements extend her reach beyond social content, giving her a depth of expertise that shows in every collaboration.

Cedar Rapids, Iowa

Content

Travel

Lifestyle

Finance

Experience

Creator Portfolio

EXPERIENCE WITH PROPS

Malia produces hybrid content in the personal finance and lifestyle verticals, translating complex financial products into approachable, action-oriented storytelling. Her work spans social video, editorial, and educational formats, with a particular strength in making credit, savings, and budgeting topics feel accessible to younger audiences.

Subject Matter

Personal finance, banking, and lifestyle. Malia's published work covers credit products, budgeting strategies, and financial planning with the clarity of an educator who understands that her audience is often encountering these topics for the first time.

Finance

Banking

Education

Content Formats

Educational social content and hybrid editorial storytelling. Malia breaks down financial concepts through short-form video and carousel formats, pairing data-driven advice with a warm, conversational delivery that keeps her audience engaged and coming back for more.

Visual Portfolio

Get to know

Malia Gudenkauf

Malia brings a thoughtful, grounded approach to financial literacy that makes complex money decisions feel both approachable and actionable. From private coaching to public speaking to budget templates and easy-to-understand breakdowns, she reflects practical simplicity in personal finance.

Sample Work

Props POV

Published

Published with Props

3 Reasons You Should Have the Daily Advantage Visa Signature® Credit Card

Real Stories.  Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.