CREATOR PROFILE

Nanette Johnson

Midlife / Fashion Creator

Based in Nashville, Tennessee, Nanette has spent decades building a life rich in the kinds of experiences she now shares with her audience. As a grandmother, wife, and self-described runner who came in dead last at her first 10K, she writes with the hard-won wisdom of someone who has learned that showing up matters more than finishing first. Her content celebrates the beauty and humor of midlife with a voice that is equal parts tender and no-nonsense.

Nashville, Tennessee

Content

Writer

Family

Experience

Creator Portfolio

EXPERIENCE WITH PROPS

Nanette produces hybrid content that blends fashion, personal essay, and lifestyle storytelling for a midlife audience often overlooked by the creator economy. Her portfolio reflects a creator who treats every day as material, turning moments as small as a powder bathroom renovation or as significant as a 40th high school reunion into content that resonates with readers navigating their own middle chapters.

Subject Matter

Fashion, midlife lifestyle, and personal finance. Nanette writes about style at every age, the emotional landscape of grandparenthood, and the practical realities of retirement planning, always grounding her content in the specificity of her own lived experience.

Fashion

Lifestyle

Personal Finance

Content Formats

Hybrid content blending personal essay with fashion and lifestyle photography. Nanette creates with a distinctive voice that reads like a letter from a friend, pairing candid, conversational writing with visual content that proves style has no expiration date.

Visual Portfolio

Get to know

Nanette Johnson

Sample Work

Props POV

Published

Published with Props

Plan for No Surprises: Help Pay for Funeral Costs

Retirement Savings Catch-Up: 4 Moves to Make

Real Stories.  Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.