CREATOR PROFILE

Shira Rubinoff

Cybersecurity Executive

New York-based and globally in demand, Shira occupies a rare position in the creator landscape: a practitioner-turned-communicator who brings genuine technical authority to every engagement. Having built and led cybersecurity companies from the ground up, she understands the operational realities that make security decisions so consequential — and she's developed a fluency for translating those realities into language that resonates with executive audiences, boardrooms, and general consumers alike. Her keynote work and advisory roles keep her embedded in the conversations that matter most across the enterprise technology sector.

New York, New York

Content

Entrepreneur

Experience

Creator Portfolio

EXPERIENCE WITH PROPS

Shira produces thought leadership and advisory content at the intersection of cybersecurity, blockchain, and enterprise technology — drawing on her background as a two-time company founder and recognized industry voice to bring substance to every engagement. Her portfolio spans keynote presentations, advisory contributions, and branded content for organizations seeking a credible, authoritative voice in the technology security space. Brands and institutions in the enterprise, fintech, and security sectors will find in Shira a partner whose credibility with audiences is established long before the campaign begins.

Subject Matter

Enterprise cybersecurity, blockchain and emerging technology, business leadership, and technology policy. Shira's subject matter expertise is practitioner-level: she writes and speaks from the inside of an industry she has helped build, covering everything from executive risk management to the human behavioral factors that shape information security outcomes.

Technology

Business

Content Formats

Executive thought leadership, keynote-style narrative content, and advisory commentary suited to high-stakes business and technology audiences. Shira's approach is structured and evidence-forward — her content builds an argument rather than simply asserting a position, which gives it credibility with skeptical, analytically-minded readers and viewers.

Visual Portfolio

Get to know

Shira Rubinoff

An executive with rare depth in both the technical and human dimensions of information security, Shira brings practitioner-level authority to campaigns in the technology and business sectors. Her two decades in cybersecurity — building companies, advising boards, and speaking on global stages — translate into content that earns the trust of audiences who can tell the difference between expertise and performance.

Sample Work

Props POV

Real Stories.  Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.