CREATOR PROFILE

Zoë Coles

Writer

Rooted in Brooklyn with two young children, Zoë writes at the intersection of home, culture, and everyday life. Her editorial approach favors specificity over abstraction—she writes about the way a room feels, the rhythms of modern motherhood, and the small decisions that accumulate into a life. That attention to texture gives her work an intimacy that resonates whether she is covering interior design, wellness, or the more complicated negotiations of parenting in a major city. She brings the same observational precision to brand collaborations that she brings to her bylines.

Brooklyn, NY

Content

Family

Lifestyle

Parenting

Experience

Creator Portfolio

EXPERIENCE WITH PROPS

A Brooklyn-based writer and brand consultant with bylines across leading lifestyle, home, and wellness verticals. Zoë brings over a decade of creative industry experience to her editorial work—covering interiors, parenting, entertaining, and the lifestyle category broadly, with a personal voice shaped by her practice of intentional home curation and modern motherhood.

Subject Matter

Home interiors, parenting, and wellness lifestyle. Zoë's editorial bylines span room design, motherhood, entertaining, food, and travel—anchored in the domestic intelligence of a Brooklyn parent who curates her environment as intentionally as she shapes her prose.

Home & Living

Parenting

Wellness

Content Formats

Long-form editorial and lifestyle features. Zoë writes with a diarist's precision and a curator's eye—producing pieces that feel unhurried and specific, covering kitchen renovations, weekend menus, and the less-scripted sides of modern family life. She also produces content in partnership with home, beauty, and lifestyle brands.

Visual Portfolio

Get to know

Zoë Coles

With over a decade in creative media and a storytelling instinct refined by sustained editorial work, Zoë brings genuine authority to lifestyle writing. Her collaborations with beauty and wellness brands perform well because she writes for a specific reader—one she knows from experience. The result is content with a human texture that product listings alone cannot produce.

Sample Work

Props POV

Published

Published with Props

Finding Ways to Recharge in Motherhood

Real Stories.  Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.