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Props lets you be you.

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"Props is the only platform where creators can stay true to their values without sacrificing compensation. With Props, there's no selling. No branded content. No endorsements. Just real stories."

Emily Cappiello
Emily Cappiello
Author / Props Creator
News

Props News and POV

Strategy
Authenticity at Scale: The New Promise and Practice of Creator Marketing
News
CMO Whisperer Podcast: The Follower Fallacy with Joseph Perello
Why trust, not reach, is the real driver of performance in modern creator marketing.
Strategy
Why People Believe Strangers on the Internet More than Brands
People don’t think brands are lying. They think brands are incapable of telling the whole truth.

Real Stories. 
Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.
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