Faceless Content is a Dead End: Read Joseph Perello's New Article in The AI Journal

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The Props Newsroom

Synopsis

AI can churn out endless “faceless” content, but does it truly connect with people? In his latest article for The AI Journal, Joe argues that real trust, relatability, and authentic storytelling are what make creator marketing work—and that’s something AI can’t replace. Instead, the smartest use of AI is behind the scenes, helping humans shine.

Read the full article here.

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Real Stories. 
Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.
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