How Zohran Mamdani turned social media engagement into votes
Inside the digital strategy that built New York City’s youngest and most dynamic mayoral coalition.
Synopsis
PUBLISHED ON CAMPAIGN
November 5, 2025
By Joseph Perello
New York City just made history, and only history will decide whether it is for better or worse. Either way, it happened online.
Zohran Mamdani, 34, didn’t merely win a mayoral race; he engineered a citywide movement that migrated from screens to streets, turning likes, shares and short-form videos into votes.
The story is in the data. According to exit polls, Mamdani captured 78% of voters aged 18–29 and flipped neighborhoods that had been unreachable in the primary. In Kingsbridge, the Bronx, a two-point deficit became a 14-point lead; in Brownsville, Brooklyn, a 40-point loss turned into an 18-point win.
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How Zohran Mamdani turned social media engagement into votes
Inside the digital strategy that built New York City’s youngest and most dynamic mayoral coalition.
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