MaryRose Daily Joins Props as Vice President, Performance Media

Props is proud to announce that MaryRose Daily has joined the company as Vice President of Performance Media, a role that strengthens our position as the leader in performance-driven creator marketing.

MaryRose brings more than a decade of expertise in client solutions, optimization, and data-driven media strategy. Before joining Props, she spent seven years at Kepler, where she rose to Director of Client Solutions and the Social Center of Excellence. In that role, she built cross-channel campaigns for global brands, mastering the balance of creative storytelling with analytical precision. A graduate of Villanova University with a concentration in Marketing, MaryRose has consistently demonstrated how rigorous media strategy can scale creative performance into measurable business outcomes.

Why It Matters

Props is built on the belief that stories outperform ads, and people trust people more than logos. Our system merges authentic creator narratives with the accountability of paid media, ensuring results that CFOs can measure in leads, memberships, and revenue. MaryRose’s arrival enhances that system. She will lead our performance media practice—ensuring campaigns don’t just reach audiences, but move them efficiently through the funnel, from discovery to decision.

Extending the Props Effect

MaryRose’s appointment will deepen Props’ ability to:

• Optimize paid distribution through creator handles, scaling reach without sacrificing authenticity.
• Drive media efficiency and precision attribution, reinforcing the Props Effect, where client-owned media becomes more effective when run alongside Props campaigns.
• Position Props as a core acquisition engine—a system proven across membership, travel, financial services, and beyond.

A Dynamic Team

In her new role, MaryRose will collaborate with Props’ proven leadership bench:

• Alyssa Clark, SVP, who drives strategic client partnerships,
• Quinn Gawronski, Head of Creators and Content, who leads Props’ world-class creator network, and
• Megan Matera, Senior Director of Client Success, who ensures campaigns translate into measurable outcomes.

Together, this team brings discipline, creativity, and performance accountability to every client engagement.

Leadership Perspective

“Our clients turn to Props because we don’t just produce content—we deliver performance,” said Joseph Perello, CEO of Props. “MaryRose blends creative intelligence with data-driven rigor. She knows how to translate authenticity into outcomes, and she will make Props’ system even stronger.”

With MaryRose Daily at the helm of performance media—and working alongside Alyssa, Quinn, and Megan—Props enters its next phase of growth, scaling trust-based storytelling into measurable business results for brands across industries.