PenFed Credit Union Selects Props

PenFed Credit Union has selected Props to launch a creator-led marketing program focused on unlocking new audiences for its core banking products.

PenFed is one of the nation’s largest credit unions, known for delivering accessible, member-first financial products with the strength and scale of a national institution. As it looks to grow beyond its traditional base, PenFed is focused on reaching new consumers who value trust, clarity, and real-world financial guidance.

Props is a performance-based creator media channel that turns credible human stories into measurable results by combining trusted creators with paid media at scale.

The first activation will focus on introducing PenFed’s core banking offerings to new audiences through authentic creator storytelling—designed to build trust, drive consideration, and expand reach efficiently.

The partnership reflects a shared belief: new audiences are earned through credibility, and stories outperform ads.