Valley Bank Selects Props

Valley Bank has selected Props to launch its creator marketing efforts, starting with a program designed for small business owners.

Valley Bank is a relationship-driven financial institution focused on supporting founders and local businesses with practical banking and long-term partnership. Props is a performance-based creator media channel that turns trusted human stories into measurable results by combining creator credibility with paid media at scale.

The initial activation will feature real stories from entrepreneurs and operators—voices small business owners trust—built to drive credibility, consideration, and performance.

The partnership reflects a shared belief: trust comes before conversion, and stories outperform ads.

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