CREATOR PROFILE

Alexandra Reichek

Writer / PR & Marketing Expert

Austin-based and deeply embedded in the city's dining and hospitality scene, Alex brings a food industry insider's perspective to her travel writing. Her PR and marketing background — built across New York and Texas — gives her a structural understanding of how places, restaurants, and brands want to be positioned, which makes her editorial work unusually precise and useful for readers. She writes from a position of direct relationship: she knows the chefs, the neighbourhoods, and the stories behind the menus.

Austin, Texas

Content

Lifestyle

Experience

Creator Portfolio

EXPERIENCE WITH PROPS

Alex's editorial portfolio combines food journalism, city travel guides, and lifestyle writing aimed at urban-dweller audiences. She works at the intersection of restaurant culture and destination travel — producing content that goes beyond the surface of a dining recommendation to capture the culture and community around a place. Well suited for campaigns in food and hospitality, urban lifestyle, and travel verticals.

Subject Matter

Restaurant and dining culture, destination travel, and urban lifestyle. Alex's work covers the full ecosystem of a food-forward travel experience — from chef profiles and neighbourhood dining guides to hotel stays and city itineraries. Her writing reflects a decade of direct industry relationships across the New York and Austin dining scenes.

Travel

Food & Drink

Content Formats

Long-form editorial writing, travel guides, and food journalism. Alex structures her pieces around direct research and first-hand visits, building immersive destination portraits that cover where to stay, eat, drink, shop, and explore. Her editorial voice is opinionated but accessible, with the authority of a professional industry insider.

Visual Portfolio

Get to know

Alexandra Reichek

As a PR and marketing strategist with deep roots in the restaurant industry, Alex writes about food and travel from a position of genuine insider knowledge. Her Denver travel guide — covering the best neighbourhoods for dining, drinking, and outdoor exploration — demonstrates her ability to synthesise a city's character into content that is immediately actionable for readers.

Sample Work

Props POV

Published

Published with Props

Denver Travel Guide: Where to Stay, Eat, and Hike

Real Stories.  Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.