CREATOR PROFILE

Betsy Cadel

Founder / College Essay Specialist

Based in Manhattan, Betsy is the founder of College Essay Helpers, an online platform that guides rising high school seniors through the college admissions essay process. As a former advertising copywriter who reinvented herself through motherhood — co-authoring published books, launching digital media properties, and earning a Webby nomination — she brings decades of creative storytelling expertise to the high-stakes world of college admissions. Her approach combines the parent's perspective with the writer's craft.

New York, New York

Founder

Writer

Parenting

Educational

Experience

Creator Portfolio

EXPERIENCE WITH PROPS

Betsy's portfolio sits at the intersection of education, parenting, and admissions consulting. Her hybrid editorial work pairs expert guidance with personal narrative, producing content that demystifies the college application process for anxious families. She has created campaigns that position her expertise in the education and family services spaces, delivering stories that balance practical admissions advice with the emotional reality of sending a child to college.

Subject Matter

Education, college admissions, parenting, and family services. Betsy's published work addresses the anxieties and opportunities of the college application process — from what admissions officers actually look for to how families can reduce stress during one of life's most competitive transitions.

Education

Parenting

College Admissions

Content Formats

Hybrid editorial content combining expert commentary, personal essay, and educational video. Betsy's background as an advertising copywriter and published author gives her work a polished, authoritative voice that translates complex admissions processes into clear, actionable guidance.

Visual Portfolio

Get to know

Betsy Cadel

Betsy's path from advertising copywriter to college essay specialist followed the dotted line of motherhood — a journey that took her through book publishing, digital media, and a Webby-nominated video series before landing in the admissions space. She brings a rare combination of creative storytelling expertise and firsthand parenting experience to help families navigate one of life's most competitive transitions.

Sample Work

Props POV

Published

Published with Props

What College Admissions Officers Are Really Looking For

Real Stories.  Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.