CREATOR PROFILE

Christina Nicholson

Entrepreneur / TV Host

Christina spent more than a decade as a TV anchor and reporter across the major US networks before founding Media Maven, a PR agency, and launching Become A Media Maven, a podcast for small-business owners and creators navigating earned-media strategy. Her content reflects that mix of working journalist and agency operator — she understands both sides of a pitch and writes accordingly. Away from work, she runs a local lifestyle blog and a Little Free Library.

Wellington, New Zealand

Content Creator

Founder

Wellness

Entrepreneur

Experience

Creator Portfolio

EXPERIENCE WITH PROPS

Christina produces hybrid podcast and editorial content for brands in the entrepreneurship, media, lifestyle, and wellness spaces. Her portfolio draws on her decade of broadcast-news reporting and her current work running a PR agency, giving her content a dual credibility that is uncommon in the small-business creator ecosystem.

Subject Matter

Small-business entrepreneurship, media strategy, PR and communications, lifestyle, and wellness. Christina's work focuses on the practical mechanics of growing a personal brand and a business — how to pitch press, how to build a podcast audience, how to position yourself on camera — alongside family-lifestyle content from her blog.

Entrepreneurship

Media

Wellness

Content Formats

Podcast hosting combined with editorial writing and on-camera production. Christina records her own shows, writes her own editorial pieces, and brings a broadcast-producer's instinct for pacing to every format she touches.

Visual Portfolio

Get to know

Christina Nicholson

Christina writes about podcasting from the operator's side of the microphone. Her piece on using her show to grow her agency reads as a working case study: the decisions she made about format, booking, and cross-promotion, and the business outcomes each produced. It is characteristic of how she teaches — she shows her work.

Sample Work

Props POV

Published

Published with Props

On Air: How Podcasts Grew My Brand

Real Stories.  Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.