Clara Diez jokes that she’s a “cheese activist,” and for her, cheese is about much more than curdled milk. It’s a lifestyle, a culture, and a way to create a new industry standard that makes the planet better. She’s the founder of Formaje, a project based in Spain that embraces the cultural value of cheese craftsmanship and facilitates access to its consumption for the wider public. The impact of Formaje has been revolutionary in raising the standard for traditional cheesemaking and immersing the customer in the culture that surrounds it. Aside from her ‘’turophile’’ self, Clara’s interests pivot from fashion to wellness and lifestyle, and as such, she's collaborated with multiple brands of different kinds.