CREATOR PROFILE

Lisa Curtis

Entrepreneur / Author
Before building a superfood company stocked in eleven thousand stores, Lisa wrote political briefings in the White House, advised the United Nations Environment Programme on youth engagement, and worked for an impact-investment firm in India. She started her current company during a Peace Corps posting and has spent the years since reshaping a niche African ingredient into a mainstream American grocery category. Forbes and Inc. have both named her to their major founder lists; her editorial voice reflects the policy, NGO, and operator backgrounds woven together.

California, United States

Content Creator
Entrepreneur

Experience

Creator Portfolio

EXPERIENCE WITH PROPS

Lisa produces long-form editorial and founder-led content for brands in the wellness, nutrition, sustainability, and impact-investing spaces. Her portfolio spans major business-press bylines and independent newsletters, and her operator credibility gives her content on sourcing, supply chains, and ethical consumer goods a weight that most creator-written pieces in the category lack.

Subject Matter

Wellness nutrition, sustainable food systems, impact investing, and founder-stage entrepreneurship. Lisa's published work examines how mission-driven consumer brands actually get built — sourcing decisions, fundraising trade-offs, category creation — drawing on two decades of policy, NGO, and operator experience.

Entrepreneurship
Wellness
Nutrition

Content Formats

Editorial writing and founder storytelling, including contributor bylines and long-form essays. Lisa writes in a reported, case-study register rather than a lifestyle one, and her pieces read as primary-source accounts from someone actually inside the decisions being described.

Visual Portfolio

Get to know

Lisa Curtis

Lisa writes about founding a mission-driven business from the inside of the work rather than the top of it. Her piece on the lessons she learned starting her company is structured as ten specific operator mistakes — fundraising missteps, hiring regrets, early-category positioning that almost sank the brand. The prose is plainspoken, unsentimental, and useful.

Sample Work

Props POV

Published

Published with Props

From a Founder: 10 Lessons I Learned When Starting My Business