No one wants to think about life insurance. And let’s be honest, no one wants to talk about it either. But for Props, this is where our creators shine.
For insurance content, we balance relatable, easy-to-connect creators with experts in the insurance field who help breathe life into a wide range of topics that can sometimes be hard to discuss or understand. Props curates creators who are experts in family planning, parenthood, and finance to bring their personal stories to life, inspiring key audiences to discover AAA Life and become policyholders.
AAA Life has been with Props since 2019, and that's no surprise when Props’ content is seen over 1 million times each month.
In this time, Props has worked with countless creators to target those approaching their later years. With creators like Nanette Johnson and Dana Harvey, it’s hard not to listen to their sentiments. They speak to midlife women with families and approach life insurance in a way that makes it feel much less daunting. Framing it as a way to care for their children and significant others makes the process much more digestible.
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