Embr seeks to build trust with audiences through compelling content. Props accomplished that - and more - with cost-effective purchases from content-based audiences.
Marketing anything in times of crisis requires tact and sensitivity. Sometimes even the best ads just seem tone-deaf. But publishing authentic content gives brands the freedom to express themselves without the limitations and drawbacks of advertising. And the results are better, too. Embr Labs is the maker of The Wave, the first bracelet that keeps people at the perfect temperature, wherever they are. After a successful pilot, Embr engaged Props again for a Mother's Day campaign and our performance far exceeded expectations.
Only bona fide writers, photographers, and filmmakers produce authentic content on the Props platform. Each has a distinct POV and deep expertise in their field of passion.
