Consumer Tech
Case Study

Embr Labs®

Embr seeks to build trust with audiences through compelling content. Props accomplished that - and more - with cost-effective purchases from content-based audiences.

Results

Marketing anything in times of crisis requires tact and sensitivity. Sometimes even the best ads just seem tone-deaf. But publishing authentic content gives brands the freedom to express themselves without the limitations and drawbacks of advertising. And the results are better, too. Embr Labs is the maker of The Wave, the first bracelet that keeps people at the perfect temperature, wherever they are. After a successful pilot, Embr engaged Props again for a Mother's Day campaign and our performance far exceeded expectations. 

HIGHER ROAS
46% Higher Return on Ad Spend
With Props
WITHOUT Props
LOWER COST
36% Lower Cost per Transaction
With Props
WITHOUT Props
HIGHER CONVERSION
344% Higher Conversion Rate
With Props
WITHOUT Props
LOWER FREQUENCY
23% Less Frequency
With Props
WITHOUT Props
April - May 2020. Facebook. Same channel. Same offer.
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Consumer Tech

Creators & Content

Only bona fide writers, photographers and filmmakers produce authentic content on the Props platform. Each has a distinct POV and deep expertise in their field of passion.

"The Props model is unique in its approach. With Props, we acquire higher educated customers at a lower cost, driving higher returns than other approaches we have tried."

Heather Ritchie
VP of Product & Marketing

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