Consumer Tech
Case Study

MyPhoto

MyPhoto is an innovative way for anyone to capture and relive their favorite memories. Props has been driving exceptional results for them since June.

Results

Our 'content-first' approach enables DTC brands like MyPhoto to reach new audiences and establish relationships built on trust and goodwill. Our proprietary content-based retargeting converts new traffic into customers. With Props, it costs less to get new customers, and they spend more.

BETTER RETURN
31% Higher Return on Ad Spend
With Props
WITHOUT Props
MORE REVENUE
25% Higher Revenue per Transaction
With Props
WITHOUT Props
With Props
WITHOUT Props
LOWER FREQUENCY
24% Less Frequency
With Props
WITHOUT Props
June - September, 2020. Facebook. Same Offer.
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Consumer Tech

Creators & Content

Only bona fide writers, photographers, and filmmakers produce authentic content on the Props platform. Each has a distinct POV and deep expertise in their field of passion.

Warren Struhl

Founder & CEO

"As a growing DTC brand, virtually all of our marketing investments are highly scrutinized for their ROI. Our decision to use Props was on the promise that their unique, content-first approach would drive a return much higher than what we could achieve without their platform. And Props delivered. They drove a 31% higher return on ad spend.We have increased our spend and they continue to drive exceptional results for us."

MyPhoto.com | Better Business Bureau® Profile

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