Pro Flowers by FTD

Flowers aren’t for special occasions.

Props far surpassed the client’s ROAS benchmark.
After all, who doesn't love flowers?
FTD ProFlowers is an online flower gifting service that takes the guesswork out of finding the perfect arrangement for your loved one. Gifting flowers has been such a personal act of love that we wanted to showcase that there are more reasons to send flowers than just saying ‘I love you.’
From practicing gratitude as a couple to staying connected with friends in the digital age to “having your cake and eating it too” when life hands you milestone moments (or really, just any moment!), it is an occasion to send flowers. Gigi May's content transported the readers to a place of joy with a side of beauty.
While sick and isolated in her new, barren Chinatown apartment, she sought solace in baking a cake, transforming her self-pity into a personal celebration. Despite her limited energy, she found joy in the ritual of creating a beautiful cake, ultimately sharing it on Instagram. This experience reminded her of the importance of finding moments of joy and celebration, even amid difficult times.
Her story, “You Don’t Need a Reason to Celebrate,” which highlights this experience, was shared on the ProFlowers website. Readers who engage with her content resonate with her message of celebrating no matter the reason and feel encouraged to order flowers for their enjoyment, just as Gigi did.
Pro Flowers by FTD

Results your CFO can understand.

Connect with the team that's delivering real, tangible results, everyday.
Lee Sosin
Chief Client Officer
lee@props.us
Alyssa Clark
Vice President
alyssa@props.us
Megan Matera
Director
megan@props.us
Tessa Queri
Growth Manager
tessa@props.us
Book a Call with Our Team

Content Insights

Best Creator Personality

Best Subject Matter

Best Audiences

Best Image Composition