By leveraging Props, we helped Sodexo showcase its restaurant-style dining environments through targeted content in both Meta and LinkedIn.
Food service has emerged as a critical factor in determining resident satisfaction and attracting new residents in the senior living sector. Maintaining high standards in dining services is essential as facilities strive to offer exceptional culinary experiences amidst various challenges.
At its core, Sodexo honors food service as a necessity and a defining feature of the senior living experience. To raise awareness, they partnered with Props.
In our partnership with Sodexo, we sought uncharted avenues to play a transformative role in organically showcasing the food service industry. Props creator Mark Hamstra utilizes story-telling to convey information about various industries, including food, finance, and hospitality. Mark’s story, “Foodservice Is A Differentiator for Senior Living Communities,” provides a compelling account of the sophistication of food and down the funnel, encouraging numerous people to sign up for and listen to a Webinar via Sodexo’s website.
By tapping into a niche audience, our partnership offered Sodexo a strategic advantage for enhancing its food service appeal. Utilizing the Props strategy effectively, we met the high expectations of today’s discerning residents and stood out in a competitive market. As the demand for exceptional dining experiences continues to rise, Props provides a vital tool for communities seeking to attract and retain residents through the power of storytelling.