Lee Sosin is a marketing leader who delivers business results. His career and accomplishments are driven by innovative thinking, entrepreneurial action, and inspiring leadership.
Lee is currently Chief Marketing Officer of Green Roads, one of the largest companies in the CBD industry. Inheriting a commodity company in a crowded market, Lee transformed Green Roads into a human-centric wellness brand that customers love. He did this by leading internal and external teams to completely rework the brand’s strategy, positioning, identity, voice, product portfolio, and ecommerce site. On a daily basis, Lee oversees all marketing functions and all aspects of the brand including its ecommerce experience, customer growth and loyalty, social presence, packaging, in-store presence, and more.
Prior to Green Roads, Lee built a successful track record as a senior executive at Hearst, Yahoo, and Time Inc., driving revenue, innovating solutions, architecting partnerships, and exceeding goals. At Hearst, Lee served as SVP of Hearst Magazines Digital Media where he built an 85-person marketing & branded content division that worked with clients across every advertising category to generate tens of millions of dollars in revenue annually for Hearst’s 20+ magazine brands. He invented new revenue streams for the company and created partnerships with other media properties to expand the reach and relevance of Hearst brands like Cosmopolitan.
Before joining Hearst, Lee restructured and led Yahoo's Strategic Solutions group for the U.S. and Canada, doubling revenue and advising international divisions on best practices. Prior to this, Lee helped found, and ultimately led, Time Inc. Studios. There, in addition to advertiser-supported digital content, he developed and produced television for TNT, Spike, Cartoon Network, TV One, and Lifetime Movie Network which unlocked new revenue streams for Time Inc.’s magazine brands.
A true left brain/right brain thinker, Lee has an MBA from Columbia University and an MFA in Motion Picture Producing from USC.