Lee Sosin is a seasoned marketing leader and Props' Chief Client Officer, where he focuses on delivering measurable business results for clients through innovative strategies, authentic storytelling, and collaborative partnerships. Lee ensures that Props' campaigns consistently exceed client goals, driving engagement, efficiency, and ROI by aligning creative vision with business objectives.

Previously, Lee served as Chief Marketing Officer at Green Roads, a leading CBD company. There, he redefined the brand, transforming it from a commodity business into a customer-loved wellness leader. Lee spearheaded a comprehensive rebrand, reworking strategy, positioning, product portfolio, and digital presence while overseeing all marketing and brand functions, including ecommerce, customer loyalty, social media, and retail experience.

Lee’s track record of success also includes senior executive roles at Hearst, Yahoo, and Time Inc. At Hearst, as SVP of Hearst Magazines Digital Media, he built a marketing and branded content division that generated tens of millions in annual revenue while creating partnerships to expand the reach of iconic brands like Cosmopolitan. At Yahoo, he restructured and led the Strategic Solutions group for the U.S. and Canada, doubling revenue while advising international divisions on best practices. At Time Inc., Lee helped establish and lead Time Inc. Studios, producing advertiser-supported digital content and original television programming for major networks, unlocking new revenue streams for brands like People and Sports Illustrated.

A dynamic left-brain/right-brain thinker, Lee holds an MBA from Columbia University and an MFA in Motion Picture Producing from USC, blending business acumen with creative vision to deliver transformative results at every stage of his career.