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Strategy

The Props Effect

New Data Shows how Props Lowers CPAs for Client Campaigns - and for Props' Campaigns

Strategy

Brand Safety Has a New Battleground: The Creators Themselves

Protecting brands in the digital sphere is no longer just about where ads appear, it’s about who is making the content.

Strategy

The Follower Fallacy

Why Influence Is More Than a Numbers Game

Strategy

How Regulated Banks Can Use Creators to Drive Customer Acquisition

Props Turns Financial Regulations Into Opportunities

News

Industry Vet Lee Sosin Joins Props as Chief Client Officer

Former Hearst, Yahoo, and Time Inc. Executive, Longtime Advisor to Props, Set to Drive Client Expansion.

Strategy

Demystifying Special Ad Categories in Facebook and Google

What CMOs Need to Know About Navigating Digital Advertising Restrictions

News

Lark-Marie Antón Joins the Props Board

Technology

Ollie is the New AI Brand Safety Tool from Props

Vigilant about Creator Integrity. Looks Back in Time. Monitors Creators' Posts in Real-time.

Strategy

From Influence to Authenticity

High-ROI brands now invest 42% of their social media budgets into creator partnerships, twice the amount of low-ROI brands.

Clients

Props Proudly Presents CMO Confidential

5X CMO Mike Linton explores the role of the CMO and why we love them

Clients

Real Stories.  Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.