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Strategy
Demystifying Special Ad Categories in Facebook and Google
What CMOs Need to Know About Navigating Digital Advertising Restrictions
News
Lark-Marie Antón Joins the Props Board
Technology
Ollie is the New AI Brand Safety Tool from Props
Vigilant about Creator Integrity. Looks Back in Time. Monitors Creators' Posts in Real-time.
Strategy
From Influence to Authenticity
High-ROI brands now invest 42% of their social media budgets into creator partnerships, twice the amount of low-ROI brands. 
Clients
bunq Selects Props
News
Props Proudly Presents CMO Confidential
5X CMO Mike Linton explores the role of the CMO and why we love them
Clients
Better Mortgage Selects Props
Strategy
This is a Sales Pitch
Let's be authentic
Clients
People Trust People More Than Brands. And Our National Grid Case Study Proved It.
And Our National Grid Case Study Proved It.
Clients
Snowmass Selects Props
News
Props x Popcorn for the People: A Recipe for Success
News
MediaPost Selects Props and National Grid as Finalists for Planning & Buying Awards

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Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.
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