News & Insights

How to Drive ROI from Your Content Marketing - And Wow Your CFO
News
How to Drive ROI from Your Content Marketing - And Wow Your CFO
By
Ilan Bass
The New Math of Content: Why Stories Are the Smartest Spend in Marketing Today
Strategy
The New Math of Content: Why Stories Are the Smartest Spend in Marketing Today
Ads are interruptions. Stories are invitations.
By
The Props Newsroom
Influence Isn't Enough: The Props + AAA Workshop
News
Influence Isn't Enough: The Props + AAA Workshop
How AAA Turned Creators Into a Performance Engine
By
The Props Newsroom
The Props Effect
Strategy
The Props Effect
New Data Shows how Props Lowers CPAs for Client Campaigns - and for Props' Campaigns
By
The Props Newsroom
Brand Safety Has a New Battleground: The Creators Themselves
Strategy
Brand Safety Has a New Battleground: The Creators Themselves
Protecting brands in the digital sphere is no longer just about where ads appear, it’s about who is making the content.
By
Joseph Perello
The Follower Fallacy
Strategy
The Follower Fallacy
Why Influence Is More Than a Numbers Game
By
Joseph Perello
How Regulated Banks Can Use Creators to Drive Customer Acquisition
Strategy
How Regulated Banks Can Use Creators to Drive Customer Acquisition
Props Turns Financial Regulations Into Opportunities
By
Joseph Perello
Industry Vet Lee Sosin Joins Props as Chief Client Officer
News
Industry Vet Lee Sosin Joins Props as Chief Client Officer
Former Hearst, Yahoo, and Time Inc. Executive, Longtime Advisor to Props, Set to Drive Client Expansion.
By
The Props Newsroom
Demystifying Special Ad Categories in Facebook and Google
Strategy
Demystifying Special Ad Categories in Facebook and Google
What CMOs Need to Know About Navigating Digital Advertising Restrictions
By
Joseph Perello
Lark-Marie Antón Joins the Props Board
News
Lark-Marie Antón Joins the Props Board
By
The Props Newsroom
Ollie is the New AI Brand Safety Tool from Props
Technology
Ollie is the New AI Brand Safety Tool from Props
Vigilant about Creator Integrity. Looks Back in Time. Monitors Creators' Posts in Real-time.
By
The Props Newsroom
From Influence to Authenticity
Strategy
From Influence to Authenticity
High-ROI brands now invest 42% of their social media budgets into creator partnerships, twice the amount of low-ROI brands. 
By
Quinn Gawronski
bunq Selects Props
Clients
bunq Selects Props
By
The Props Newsroom
Props Proudly Presents CMO Confidential
News
Props Proudly Presents CMO Confidential
5X CMO Mike Linton explores the role of the CMO and why we love them
By
Joseph Perello
Better Mortgage Selects Props
Clients
Better Mortgage Selects Props
By
The Props Newsroom
This is a Sales Pitch
Strategy
This is a Sales Pitch
Let's be authentic
By
Joseph Perello
People Trust People More Than Brands. And Our National Grid Case Study Proved It.
Clients
People Trust People More Than Brands. And Our National Grid Case Study Proved It.
And Our National Grid Case Study Proved It.
By
The Props Newsroom
Snowmass Selects Props
Clients
Snowmass Selects Props
By
The Props Newsroom

Real Stories. 
Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.
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