News & Insights

Props x Popcorn for the People: A Recipe for Success
News
Props x Popcorn for the People: A Recipe for Success
By
The Props Newsroom
MediaPost Selects Props and National Grid as Finalists for Planning & Buying Awards
News
MediaPost Selects Props and National Grid as Finalists for Planning & Buying Awards
By
The Props Newsroom
PwC Selects Props for AdTech Scale Program
News
PwC Selects Props for AdTech Scale Program
By
The Props Newsroom
Our Best Year Yet
News
Our Best Year Yet
By
Joseph Perello
Substance. Style. Grace.
News
Substance. Style. Grace.
By
The Props Newsroom
National Grid Selects Props
Clients
National Grid Selects Props
By
The Props Newsroom
We Go Deep with AI
Technology
We Go Deep with AI
By
Joseph Perello
An Overnight Success Story
Technology
An Overnight Success Story
By
Joseph Perello
We put the 'Confidential' in CMO CONFIDENTIAL
News
We put the 'Confidential' in CMO CONFIDENTIAL
By
Joseph Perello
Results Your CFO Can Respect
Strategy
Results Your CFO Can Respect
Tell the truth, the whole truth and nothing but the truth...
By
Joseph Perello
NBA CTO Joins Props Board
News
NBA CTO Joins Props Board
Krishna Bhagavathula joins Joseph Perello, Paul Speaker and Michael Lamont
By
The Props Newsroom
Props + Supermetrics Webinar
Technology
Props + Supermetrics Webinar
By
The Props Newsroom
People Trust People More than Brands (Part 2)
Strategy
People Trust People More than Brands (Part 2)
By
Joseph Perello
People Trust People More than Brands (Part 1)
Strategy
People Trust People More than Brands (Part 1)
By
Joseph Perello
New Props Headquarters and Dashboard
Technology
New Props Headquarters and Dashboard
By
The Props Newsroom
True Content Creators Pull Influencers Away From Brands
Strategy
True Content Creators Pull Influencers Away From Brands
By
Patrick Hanlon
Think Like a Publisher
Strategy
Think Like a Publisher
By
Joseph Perello
Facet Wealth Selects Props
Clients
Facet Wealth Selects Props
By
The Props Newsroom

Real Stories. 
Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.
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