With a reasonable investment, Props' Pilots are designed for brands to swiftly see results and establish a baseline performance benchmark for the future. All pilot clients have the option to 'exit' the pilot at the halfway point. (No brand has ever exercised this option, but we retain it as a proof point of our commitment and ability to deliver high performance.)
Pilot Budgets are segmented as follows:
After a short discovery process, clients review creators and their story ideas, then content and promotional assets are produced and published, where we begin driving traffic to each episode.
After about two weeks in market, a dashboard measuring the client's KPIs is published, and we begin weekly or bi-weekly check-ins that last 15-30 minutes.
At the halfway mark, we'll review the results in detail and plan the pilot's second half.
At the completion of the pilot, with a firm understanding of our performance capabilities, we discuss appropriate KPIs, budget levels, and fresh content strategies.
Re-launching after the pilot can happen immediately.