Ashley Villanueva

Content Designer

Ashley is a Content Designer at Props with 7+ years of experience creating bold, brand-driven work across entertainment, hospitality, media, and beauty. She studied Illustration at Parsons School of Design and has worked with clients including By Kind, Prospect Park Alliance, TEDxCUNY, Netflix, Hulu, HBO, and Apple TV. Her work spans graphic design, animation, motion graphics, and digital content, allowing her to experiment across different mediums and styles. When she isn't designing or editing, you can find her creating mixed-media animations, silly comic books, or taking photos of her cat, Ozul.

News

Props News and POV

Strategy

How CPG Brands Drive Retail Sales With Creators

Props turns cultural relevance into retail velocity.

Strategy

From Chaos to Control: In 2026, Smart Brands Are Turning Influencer Posts into a Unified Media System

Strategy

Authenticity at Scale: The New Promise and Practice of Creator Marketing

Case STUDIES

See how we help clients

Pacific Gas & Electric

Props drove measurable brand lift for PG&E

Snowmass Village

From Story to Stay: Boosting Snowmass Visits with Props

Yerba Madre

Props drove awareness, consideration, and in-aisle demand.

Real Stories.  Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.