Claire Velez
Associate Director, Client Success
Claire is the Associate Director of Client Success at Props. Claire built her digital media experience through agency transformation work before joining Props in early 2026. She graduated from Bowdoin College in 2016 with a degree in psychology and the undying pep of a varsity coxswain. These skills continue to serve her at Props where she helps manage internal and client relationships, develop new books of business, and race to the finish line with successful creator campaigns. On weekends, Claire spends her time baking experimental delicacies and teaching her cats, Pluto and Goose, new tricks. While her leftover baked goods often make their way into the Props kitchen, her cats remain firmly at home in New Jersey.
News
Props News and POV
Strategy
Why People Believe Strangers on the Internet More than Brands
People don’t think brands are lying. They think brands are incapable of telling the whole truth.
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Strategy
The Brand vs. Performance Debate Is a Symptom of a Broken System
When credibility can’t move downstream, brand and performance are forced into conflict.
Case STUDIES
See how we help clients
Snowmass Village
From Story to Stay: Boosting Snowmass Visits with Props
Yerba Madre
From Awareness to Aisle: How Props Drove Measurable Lift for Yerba Madre
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Props Media Platform, LLC
11 West 25th Street, 8th Floor
New York, New York 10010
hi@props.us
11 West 25th Street, 8th Floor
New York, New York 10010
hi@props.us