Cole Fernandes

Marketing Data Analyst

Cole Fernandes is a Marketing Data Analyst who joined the Props team in August 2025. Cole graduated from the University of Michigan in 2024, majoring in Data Science. While in school Cole was an analytics intern for the school’s hockey team and served on the leadership board of Wolverine Sports Analytics. When he’s not working Cole spends his free time snowboarding, playing ice hockey, and going to the beach.

News

Props News and POV

Strategy
Authenticity at Scale: The New Promise and Practice of Creator Marketing
News
CMO Whisperer Podcast: The Follower Fallacy with Joseph Perello
Why trust, not reach, is the real driver of performance in modern creator marketing.
Strategy
Why People Believe Strangers on the Internet More than Brands
People don’t think brands are lying. They think brands are incapable of telling the whole truth.
Case STUDIES

See how we help clients

Snowmass Village
From Story to Stay: Boosting Snowmass Visits with Props
Yerba Madre
From Awareness to Aisle: How Props Drove Measurable Lift for Yerba Madre
Bread Financial + AAA Visa
Higher-Quality Applicants at a Lower Cost

Real Stories. 
Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.
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