Cole Fernandes

Marketing Data Analyst

Cole Fernandes is a Marketing Data Analyst who joined the Props team in August 2025. Cole graduated from the University of Michigan in 2024, majoring in Data Science. While in school Cole was an analytics intern for the school’s hockey team and served on the leadership board of Wolverine Sports Analytics. When he’s not working Cole spends his free time snowboarding, playing ice hockey, and going to the beach.

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White Paper
Independent Validation of Creator Marketing's Durability
‍How five consecutive quarters of measurement prove Props is one of the most efficient and scalable growth drivers in Insurance and Annual Subscriptions
Strategy
Everything is Awesome
Why marketers should stop complaining and embrace the tools at their fingertips.
Strategy
Proof, Not Promises
Five independent methodologies. One conclusion: Props works
Case STUDIES

See how we help clients

Snowmass Village
From Story to Stay: Boosting Snowmass Visits with Props
College Ave Student Loans
Understanding the almost-empty nester
Better Mortgage
Not Just Better — 55% Cheaper Cost Per Lead

Real Stories. 
Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.
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