Cole Fernandes

Marketing Data Analyst

Cole Fernandes is a Marketing Data Analyst who joined the Props team in August 2025. Cole graduated from the University of Michigan in 2024, majoring in Data Science. While in school Cole was an analytics intern for the school’s hockey team and served on the leadership board of Wolverine Sports Analytics. When he’s not working Cole spends his free time snowboarding, playing ice hockey, and going to the beach.

News

Props News and POV

Strategy

From Chaos to Control: In 2026, Smart Brands Are Turning Influencer Posts into a Unified Media System

Strategy

Authenticity at Scale: The New Promise and Practice of Creator Marketing

Strategy

Why People Believe Strangers on the Internet More than Brands

People don’t think brands are lying. They think brands are incapable of telling the whole truth.

Case STUDIES

See how we help clients

Pacific Gas & Electric

Props drove measurable brand lift for PG&E

Snowmass Village

From Story to Stay: Boosting Snowmass Visits with Props

Yerba Madre

Props drove awareness, consideration, and in-aisle demand.

Real Stories.  Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.