Emma Powers

Marketing Data Analyst

Emma Powers is a Marketing Data Analyst who joined the Props team in July 2025. She graduated from Colgate University with a degree in Environmental Science and a minor in Geography. While at Colgate, she served as Chair of the Senior Class Gift Committee, participated in the Entrepreneurship Thought Into Action Program, and was a member of Colgate Women in Business. Emma enjoys skiing in the winter, taking fitness classes, and delving into design projects.

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PenFed Credit Union Selects Props
Creator marketing initiatives launches with focus on core credit union products
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Valley Bank Selects Props
First Creator-Led Efforts Starts with Small Business Banking
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Independent Validation of Creator Marketing's Durability
‍How five consecutive quarters of measurement prove Props is one of the most efficient and scalable growth drivers in Insurance and Annual Subscriptions
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Snowmass Village
From Story to Stay: Boosting Snowmass Visits with Props
College Ave Student Loans
Understanding the almost-empty nester
Better Mortgage
Not Just Better — 55% Cheaper Cost Per Lead

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Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.
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