Emma Powers

Marketing Data Analyst

Emma Powers is a Marketing Data Analyst who joined the Props team in July 2025. She graduated from Colgate University with a degree in Environmental Science and a minor in Geography. While at Colgate, she served as Chair of the Senior Class Gift Committee, participated in the Entrepreneurship Thought Into Action Program, and was a member of Colgate Women in Business. Emma enjoys skiing in the winter, taking fitness classes, and delving into design projects.

Props News and POV

News
CMO Whisperer Podcast: The Follower Fallacy with Joseph Perello
Why trust, not reach, is the real driver of performance in modern creator marketing.
Strategy
Why People Believe Strangers on the Internet More than Brands
People don’t think brands are lying. They think brands are incapable of telling the whole truth.

See how we help clients

Snowmass Village
From Story to Stay: Boosting Snowmass Visits with Props
Yerba Madre
From Awareness to Aisle: How Props Drove Measurable Lift for Yerba Madre
Bread Financial + AAA Visa
Higher-Quality Applicants at a Lower Cost