Emma Powers

Marketing Data Analyst

Emma Powers is a Marketing Data Analyst who joined the Props team in July 2025. She graduated from Colgate University with a degree in Environmental Science and a minor in Geography. While at Colgate, she served as Chair of the Senior Class Gift Committee, participated in the Entrepreneurship Thought Into Action Program, and was a member of Colgate Women in Business. Emma enjoys skiing in the winter, taking fitness classes, and delving into design projects.

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White Paper
Independent Validation of Creator Marketing's Durability
‍How five consecutive quarters of measurement prove Props is one of the most efficient and scalable growth drivers in Insurance and Annual Subscriptions
Strategy
Everything is Awesome
Why marketers should stop complaining and embrace the tools at their fingertips.
Strategy
Proof, Not Promises
Five independent methodologies. One conclusion: Props works
Case STUDIES

See how we help clients

Snowmass Village
From Story to Stay: Boosting Snowmass Visits with Props
College Ave Student Loans
Understanding the almost-empty nester
Better Mortgage
Not Just Better — 55% Cheaper Cost Per Lead

Real Stories. 
Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.
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