Jillian Dara

News

Props News and POV

Strategy

Authenticity at Scale: The New Promise and Practice of Creator Marketing

Strategy

Why People Believe Strangers on the Internet More than Brands

People don’t think brands are lying. They think brands are incapable of telling the whole truth.

Strategy

The Brand vs. Performance Debate Is a Symptom of a Broken System

When credibility can’t move downstream, brand and performance are forced into conflict.

Case STUDIES

See how we help clients

Pacific Gas & Electric

Props drove measurable brand lift for PG&E

Snowmass Village

From Story to Stay: Boosting Snowmass Visits with Props

Yerba Madre

Props drove awareness, consideration, and in-aisle demand.

Real Stories.  Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.