Jourdan Gariepy

Managing Director, Client Success

Jourdan Gariepy serves as Managing Director of Client Success at Props, bringing 10+ years of expertise across performance media, strategic partnerships, and integrated marketing. Prior to Props, she spent over a decade at Kepler, an independent media agency, where she led large-scale activation and innovation initiatives across verticals such as financial services, media & entertainment, and ecommerce businesses. A University of Michigan graduate with a degree in Economics, Jourdan combines analytical rigor with a knack for building strong client relationships and scalable growth strategies. When she’s not collaborating with brands and creators, you’ll likely find her on a tennis court, planning out her next trip, or cooking with a nice glass of wine in hand.

Props News and POV

Strategy
Why People Believe Strangers on the Internet More than Brands
People don’t think brands are lying. They think brands are incapable of telling the whole truth.
Strategy
The Brand vs. Performance Debate Is a Symptom of a Broken System
When credibility can’t move downstream, brand and performance are forced into conflict.

See how we help clients

Pacific Gas & Electric
Props drove measurable brand lift for PG&E
Snowmass Village
From Story to Stay: Boosting Snowmass Visits with Props
Yerba Madre
Props drove awareness, consideration, and in-aisle demand.