MaryRose Daily

Vice President, Performance Media

MaryRose Daily leads Props’ performance media strategy, bringing over a decade of expertise in client solutions, optimization, and data-driven marketing. Before joining Props, she spent seven years at Kepler, rising to Director of Client Solutions and the Social Center of Excellence, where she built cross-channel campaigns for global brands. A Villanova graduate with a concentration in Marketing, MaryRose blends creative insight with analytical rigor—driving measurable results and scalable growth for Props’ partners.

Props News and POV

Strategy
Why People Believe Strangers on the Internet More than Brands
People don’t think brands are lying. They think brands are incapable of telling the whole truth.
Strategy
The Brand vs. Performance Debate Is a Symptom of a Broken System
When credibility can’t move downstream, brand and performance are forced into conflict.

See how we help clients

Pacific Gas & Electric
Props drove measurable brand lift for PG&E
Snowmass Village
From Story to Stay: Boosting Snowmass Visits with Props
Yerba Madre
Props drove awareness, consideration, and in-aisle demand.