Rachel Schwartzmann

Rachel Schwartzmann
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Props News and POV

Strategy
From Chaos to Control: In 2026, Smart Brands Are Turning Influencer Posts into a Unified Media System
Strategy
Authenticity at Scale: The New Promise and Practice of Creator Marketing
Strategy
Why People Believe Strangers on the Internet More than Brands
People don’t think brands are lying. They think brands are incapable of telling the whole truth.
Case STUDIES

See how we help clients

Pacific Gas & Electric
Props drove measurable brand lift for PG&E
Snowmass Village
From Story to Stay: Boosting Snowmass Visits with Props
Yerba Madre
Props drove awareness, consideration, and in-aisle demand.

Real Stories. 
Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.
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