Shayda Niksefat
Content Associate
Shayda is a content associate at Props, joining the team in May of 2026. Before Props, Shayda worked as a freelance content specialist running UGC campaigns and creating content for CPG brands like alice, BEHAVE, Little Spoons, and more! In 2024, Shayda graduated from Vanderbilt University with a B.S. in Human and Organizational Development and a minor in Data Science. When she isn't chatting with creators, copyediting content, or working on creator profiles for campaigns, you can find her scouring the city for the greenest matcha, baking, or walking down grocery aisles to try new products.
News
Props News and POV
Strategy
Why People Believe Strangers on the Internet More than Brands
People don’t think brands are lying. They think brands are incapable of telling the whole truth.
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Strategy
The Brand vs. Performance Debate Is a Symptom of a Broken System
When credibility can’t move downstream, brand and performance are forced into conflict.
Case STUDIES
See how we help clients
Pacific Gas & Electric
Props drove measurable brand lift for PG&E
Snowmass Village
From Story to Stay: Boosting Snowmass Visits with Props
Yerba Madre
Props drove awareness, consideration, and in-aisle demand.
Props Media Platform, LLC
11 West 25th Street, 8th Floor
New York, New York 10010
hi@props.us
11 West 25th Street, 8th Floor
New York, New York 10010
hi@props.us