Zalak Patel
Product Coordinator
Zalak is part of the Product team at Props, where she helps move the product roadmap forward by keeping projects organized and ensuring teams stay aligned. She graduated from NYU’s Stern School of Business with a degree in Marketing and Data Science and brings experience across media, digital marketing, and data analysis.When she’s not organizing product work, she’s experimenting with Indian spices to recreate nostalgic flavors from her hometown, Mumbai, India—or exploring Manhattan for restaurants that come close. And in the name of nostalgia and loyalty, she loves Chipotle so much that she once did her grad photoshoot there (yes, really).
News
Props News and POV
News
CMO Whisperer Podcast: The Follower Fallacy with Joseph Perello
Why trust, not reach, is the real driver of performance in modern creator marketing.
Strategy
Why People Believe Strangers on the Internet More than Brands
People don’t think brands are lying. They think brands are incapable of telling the whole truth.
Case STUDIES
See how we help clients
Snowmass Village
From Story to Stay: Boosting Snowmass Visits with Props
Yerba Madre
From Awareness to Aisle: How Props Drove Measurable Lift for Yerba Madre
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11 West 25th Street, 8th Floor
New York, New York 10010
hi@props.us
11 West 25th Street, 8th Floor
New York, New York 10010
hi@props.us