Zalak Patel

Product Coordinator

Zalak is part of the Product team at Props, where she helps move the product roadmap forward by keeping projects organized and ensuring teams stay aligned. She graduated from NYU’s Stern School of Business with a degree in Marketing and Data Science and brings experience across media, digital marketing, and data analysis.When she’s not organizing product work, she’s experimenting with Indian spices to recreate nostalgic flavors from her hometown, Mumbai, India—or exploring Manhattan for restaurants that come close. And in the name of nostalgia and loyalty, she loves Chipotle so much that she once did her grad photoshoot there (yes, really).

Props News and POV

White Paper
Independent Validation of Creator Marketing's Durability
‍How five consecutive quarters of measurement prove Props is one of the most efficient and scalable growth drivers in Insurance and Annual Subscriptions
Strategy
Everything is Awesome
Why marketers should stop complaining and embrace the tools at their fingertips.
Strategy
Proof, Not Promises
Five independent methodologies. One conclusion: Props works

See how we help clients

Snowmass Village
From Story to Stay: Boosting Snowmass Visits with Props
College Ave Student Loans
Understanding the almost-empty nester
Better Mortgage
Not Just Better — 55% Cheaper Cost Per Lead