Zalak Patel

Product Coordinator

Zalak is part of the Product team at Props, where she helps move the product roadmap forward by keeping projects organized and ensuring teams stay aligned. She graduated from NYU’s Stern School of Business with a degree in Marketing and Data Science and brings experience across media, digital marketing, and data analysis.When she’s not organizing product work, she’s experimenting with Indian spices to recreate nostalgic flavors from her hometown, Mumbai, India—or exploring Manhattan for restaurants that come close. And in the name of nostalgia and loyalty, she loves Chipotle so much that she once did her grad photoshoot there (yes, really).

Props News and POV

Clients
PenFed Credit Union Selects Props
Creator marketing initiatives launches with focus on core credit union products
Clients
Valley Bank Selects Props
First Creator-Led Efforts Starts with Small Business Banking
White Paper
Independent Validation of Creator Marketing's Durability
‍How five consecutive quarters of measurement prove Props is one of the most efficient and scalable growth drivers in Insurance and Annual Subscriptions

See how we help clients

Snowmass Village
From Story to Stay: Boosting Snowmass Visits with Props
College Ave Student Loans
Understanding the almost-empty nester
Better Mortgage
Not Just Better — 55% Cheaper Cost Per Lead