Alyssa Clark
Senior Vice President
Alyssa is responsible for the success of each client's relationship with Props. This includes managing all client success, paid media, reporting, analysis, creators and content. Before Props she was an associate content producer at Open Road Integrated Media, responsible for the production and management of integrated marketing campaigns. She was also an editor and a publicity coordinator. She's a graduate of Kutztown University of Pennsylvania. In her free time, she enjoys a nice pinot and charcuterie.
News
Props News and POV
News
CMO Whisperer Podcast: The Follower Fallacy with Joseph Perello
Why trust, not reach, is the real driver of performance in modern creator marketing.
Strategy
Why People Believe Strangers on the Internet More than Brands
People don’t think brands are lying. They think brands are incapable of telling the whole truth.
Case STUDIES
See how we help clients
Snowmass Village
From Story to Stay: Boosting Snowmass Visits with Props
Yerba Madre
From Awareness to Aisle: How Props Drove Measurable Lift for Yerba Madre
Bread Financial + AAA Visa
Higher-Quality Applicants at a Lower Cost
New York - Princeton - London