Isabella Chuecos
Senior Creative Manager
Isabella is the Associate Content + Creator Manager at Props, joining the team in May 2024. She graduated from the University of California, Davis, with a double major in English and history, and served as the creative director for their student advertising agency. When she isn't fiercely copyediting our content, you can find her on an aimless promenade around New York City, admiring plants, people, and all the dogs.
News
Props News and POV
Strategy
Why People Believe Strangers on the Internet More than Brands
People don’t think brands are lying. They think brands are incapable of telling the whole truth.
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Strategy
The Brand vs. Performance Debate Is a Symptom of a Broken System
When credibility can’t move downstream, brand and performance are forced into conflict.
Case STUDIES
See how we help clients
Pacific Gas & Electric
Props drove measurable brand lift for PG&E
Snowmass Village
From Story to Stay: Boosting Snowmass Visits with Props
Yerba Madre
Props drove awareness, consideration, and in-aisle demand.
Props Media Platform, LLC
11 West 25th Street, 8th Floor
New York, New York 10010
hi@props.us
11 West 25th Street, 8th Floor
New York, New York 10010
hi@props.us