Malcolm Mead

Senior Director, Media & Business Intelligence

Malcolm Mead is responsible for the peerless planning and execution of paid media campaigns for Props clients. A recent graduate of Union College, with a focus in Managerial Economics, he interned for Props in 2019 before joining the team full-time in 2020. Previously, he interned at AXA Advisors and volunteered at the Schenectady City Mission. When he's not working, you can find him skiing down the mountain or relaxing on the golf course, depending on the season.

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Strategy

From Chaos to Control: In 2026, Smart Brands Are Turning Influencer Posts into a Unified Media System

Strategy

Authenticity at Scale: The New Promise and Practice of Creator Marketing

Strategy

Why People Believe Strangers on the Internet More than Brands

People don’t think brands are lying. They think brands are incapable of telling the whole truth.

Case STUDIES

See how we help clients

Pacific Gas & Electric

Props drove measurable brand lift for PG&E

Snowmass Village

From Story to Stay: Boosting Snowmass Visits with Props

Yerba Madre

Props drove awareness, consideration, and in-aisle demand.

Real Stories.  Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.