Malcolm Mead

Director of Media & Business Intelligence

Malcolm Mead is responsible for the peerless planning and execution of paid media campaigns for Props clients. A recent graduate of Union College, with a focus in Managerial Economics, he interned for Props in 2019 before joining the team full-time in 2020. Previously, he interned at AXA Advisors and volunteered at the Schenectady City Mission. When he's not working, you can find him skiing down the mountain or relaxing on the golf course, depending on the season.

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White Paper
Independent Validation of Creator Marketing's Durability
‍How five consecutive quarters of measurement prove Props is one of the most efficient and scalable growth drivers in Insurance and Annual Subscriptions
Strategy
Everything is Awesome
Why marketers should stop complaining and embrace the tools at their fingertips.
Strategy
Proof, Not Promises
Five independent methodologies. One conclusion: Props works
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See how we help clients

Snowmass Village
From Story to Stay: Boosting Snowmass Visits with Props
College Ave Student Loans
Understanding the almost-empty nester
Better Mortgage
Not Just Better — 55% Cheaper Cost Per Lead

Real Stories. 
Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.
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