Malcolm Mead

Senior Director, Media & Business Intelligence

Malcolm Mead is responsible for the peerless planning and execution of paid media campaigns for Props clients. A recent graduate of Union College, with a focus in Managerial Economics, he interned for Props in 2019 before joining the team full-time in 2020. Previously, he interned at AXA Advisors and volunteered at the Schenectady City Mission. When he's not working, you can find him skiing down the mountain or relaxing on the golf course, depending on the season.

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Daytona Beach Selects Props
In partnership with agency Aqua, Daytona Beach turns to creator storytelling to reach new travelers.
Clients
PenFed Credit Union Selects Props
Creator marketing initiatives launches with focus on core credit union products
Strategy
How Zohran Mamdani turned social media engagement into votes
Inside the digital strategy that built New York City’s youngest and most dynamic mayoral coalition.
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Snowmass Village
From Story to Stay: Boosting Snowmass Visits with Props
College Ave Student Loans
Understanding the almost-empty nester
Better Mortgage
Not Just Better — 55% Cheaper Cost Per Lead

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Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.
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