Malcolm Mead

Senior Director, Media & Business Intelligence

Malcolm Mead is responsible for the peerless planning and execution of paid media campaigns for Props clients. A recent graduate of Union College, with a focus in Managerial Economics, he interned for Props in 2019 before joining the team full-time in 2020. Previously, he interned at AXA Advisors and volunteered at the Schenectady City Mission. When he's not working, you can find him skiing down the mountain or relaxing on the golf course, depending on the season.

News

Props News and POV

Strategy
Authenticity at Scale: The New Promise and Practice of Creator Marketing
News
CMO Whisperer Podcast: The Follower Fallacy with Joseph Perello
Why trust, not reach, is the real driver of performance in modern creator marketing.
Strategy
Why People Believe Strangers on the Internet More than Brands
People don’t think brands are lying. They think brands are incapable of telling the whole truth.
Case STUDIES

See how we help clients

Snowmass Village
From Story to Stay: Boosting Snowmass Visits with Props
Yerba Madre
From Awareness to Aisle: How Props Drove Measurable Lift for Yerba Madre
Bread Financial + AAA Visa
Higher-Quality Applicants at a Lower Cost

Real Stories. 
Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.
Schedule a Consult
Props Media Platform, LLC
11 West 25th Street, 8th Floor
New York, New York 10010
hi@props.us
Drive Business ResultsHow It’s DoneProtect Your BrandFAQ
FAQAbout UsNews & Insights
CreatorsClient LoginAbout usNews