Michael Lamont

Board Member & Founding Investor

Michael is a founding investor of Props. He is a financial services investor and executive with over 30 years of experience. Currently, he is Head of Europe for Better, a fintech focused on property and mortgages. He has worked in the markets division of Credit Suisse and Deutsche Bank, and has over fifteen years of experience as a principal and co-CIO in multi-billion hedge fund platforms. His professional focus for the past ten years is fintech incubation and investment globally. He holds a law degree from Harvard and a graduate degree in statistics. Michael lives in London.

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Props News and POV

News
CMO Whisperer Podcast: The Follower Fallacy with Joseph Perello
Why trust, not reach, is the real driver of performance in modern creator marketing.
Strategy
Why People Believe Strangers on the Internet More than Brands
The rise of creator marketing reflects a deeper shift in how trust and credibility are earned.
Strategy
Primal Branding Underpins Rise of Creator Economy
Why belief, belonging, and human consequence—not ads—power the modern creator economy
Case STUDIES

See how we help clients

Snowmass Village
From Story to Stay: Boosting Snowmass Visits with Props
College Ave Student Loans
Understanding the almost-empty nester
Better Mortgage
Not Just Better — 55% Cheaper Cost Per Lead

Real Stories. 
Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.
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