Neil Williams

Head of Product

Neil is a skilled developer and product manager, where he leverages his expertise to create innovative, low-code solutions. With a comprehensive background in both coding and product development, Neil excels in transforming ideas into fully functional applications. He is dedicated to building user-friendly, data-driven platforms that drive business success.

News

Props News and POV

Strategy
Authenticity at Scale: The New Promise and Practice of Creator Marketing
News
CMO Whisperer Podcast: The Follower Fallacy with Joseph Perello
Why trust, not reach, is the real driver of performance in modern creator marketing.
Strategy
Why People Believe Strangers on the Internet More than Brands
People don’t think brands are lying. They think brands are incapable of telling the whole truth.
Case STUDIES

See how we help clients

Snowmass Village
From Story to Stay: Boosting Snowmass Visits with Props
Yerba Madre
From Awareness to Aisle: How Props Drove Measurable Lift for Yerba Madre
Bread Financial + AAA Visa
Higher-Quality Applicants at a Lower Cost

Real Stories. 
Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.
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Props Media Platform, LLC
11 West 25th Street, 8th Floor
New York, New York 10010
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