Rachel Lightfoot Melby
Former Global Brand Strategist, Google
Rachel is an investor and an advisor to Props. She rans influencer partnerships at YouTube and was a Fortune 500 brand builder at Google. She's an accidental Career & Life Coach, IPA-Lover and Cool Mom. Rachel has spent nearly a decade helping big advertisers and influencers develop and refine their brands for the digital age. A YouTube platform expert and creative strategist, she's traveled the globe teaching media companies and aspiring creators how to be successful online through storytelling and effective distribution. She balances her work with keeping up with her two rambunctious kids, and sampling the finest IPAs the Bay Area has to brew.
News
Props News and POV
News
CMO Whisperer Podcast: The Follower Fallacy with Joseph Perello
Why trust, not reach, is the real driver of performance in modern creator marketing.
Strategy
Why People Believe Strangers on the Internet More than Brands
People don’t think brands are lying. They think brands are incapable of telling the whole truth.
Case STUDIES
See how we help clients
Snowmass Village
From Story to Stay: Boosting Snowmass Visits with Props
Yerba Madre
From Awareness to Aisle: How Props Drove Measurable Lift for Yerba Madre
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Props Media Platform, LLC
11 West 25th Street, 8th Floor
New York, New York 10010
hi@props.us
11 West 25th Street, 8th Floor
New York, New York 10010
hi@props.us