Rachel Lightfoot Melby
Former Global Brand Strategist, Google
Rachel is an investor and an advisor to Props. She rans influencer partnerships at YouTube and was a Fortune 500 brand builder at Google. She's an accidental Career & Life Coach, IPA-Lover and Cool Mom. Rachel has spent nearly a decade helping big advertisers and influencers develop and refine their brands for the digital age. A YouTube platform expert and creative strategist, she's traveled the globe teaching media companies and aspiring creators how to be successful online through storytelling and effective distribution. She balances her work with keeping up with her two rambunctious kids, and sampling the finest IPAs the Bay Area has to brew.
News
Props News and POV
White Paper
Independent Validation of Creator Marketing's Durability
How five consecutive quarters of measurement prove Props is one of the most efficient and scalable growth drivers in Insurance and Annual Subscriptions
Strategy
Everything is Awesome
Why marketers should stop complaining and embrace the tools at their fingertips.
Case STUDIES
See how we help clients
Snowmass Village
From Story to Stay: Boosting Snowmass Visits with Props
College Ave Student Loans
Understanding the almost-empty nester
.webp)
Better Mortgage
Not Just Better — 55% Cheaper Cost Per Lead
New York - Princeton - London