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Strategy
Everything is Awesome
Why marketers should stop complaining and embrace the tools at their fingertips.
News
Influence Isn't Enough: The Props + AAA Workshop
How AAA Turned Creators Into a Performance Engine
Strategy
The Props Effect
New Data Shows how Props Lowers CPAs for Client Campaigns - and for Props' Campaigns
Strategy
Brand Safety Has a New Battleground: The Creators Themselves
Protecting brands in the digital sphere is no longer just about where ads appear, it’s about who is making the content.
News
Allan Lunkenhemier Joins Props as Head of Performance Media
Allan is the Second Props Advisor to Join the Team
Strategy
How Regulated Banks Can Use Creators to Drive Customer Acquisition
Props Turns Financial Regulations Into Opportunities
News
Industry Vet Lee Sosin Joins Props as Chief Client Officer
Former Hearst, Yahoo, and Time Inc. Executive, Longtime Advisor to Props, Set to Drive Client Expansion.
Strategy
Demystifying Special Ad Categories in Facebook and Google
What CMOs Need to Know About Navigating Digital Advertising Restrictions
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