Former Hearst, Yahoo, and Time Inc. Executive, Longtime Advisor to Props, Set to Drive Client Expansion.
Props, the performance-based creator marketing platform, announced that Lee Sosin has joined the company as Chief Client Officer. With more than two decades of experience in media, marketing, and brand strategy, Sosin will play a pivotal role in helping clients unlock greater business outcomes by combining creator content with paid media, driving Props’ next phase of growth.