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News

Eight New Team Members at Props

Expansion of Client Success, Product Development, Performance Media and Business Development Teams

News

Hiring: Marketing Data Analyst, Media Team

Strategy

Authenticity at Scale: The New Promise and Practice of Creator Marketing

News

CMO Whisperer Podcast: The Follower Fallacy with Joseph Perello

Why trust, not reach, is the real driver of performance in modern creator marketing.

Strategy

Primal Branding Underpins Rise of Creator Economy

Why belief, belonging, and human consequence—not ads—power the modern creator economy

Clients

Daytona Beach Selects Props

In partnership with agency Aqua, Daytona Beach turns to creator storytelling to reach new travelers.

News

Faceless Content is a Dead End: Read Joseph Perello's New Article in The AI Journal

News

MaryRose Daily Joins Props as Vice President, Performance Media

MaryRose is a Veteran of the Performance Pioneer, Kepler Media

Strategy

Everything is Awesome

Why marketers should stop complaining and embrace the tools at their fingertips.

News

The ROI of Authenticity: Joseph Perello on the Social Pros Podcast

News

How to Drive ROI from Your Content Marketing - And Wow Your CFO

News

Influence Isn't Enough: The Props + AAA Workshop

How AAA Turned Creators Into a Performance Engine

Real Stories.  Unreal Results.™

Props is a performance-based creator marketing platform that helps brands win new customers. We unite the credibility of creator storytelling with the precision of paid media, delivering measurable outcomes, not vanity metrics. Powered by proprietary technology, Props ensures every client engagement drives ongoing, tangible business results.